The grading of gem material is a major factor in sales on all levels.

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To provide a selection for his customers, the jeweler must tie up large sums s1 in stock.
The cost of maintaining this inventory can be owe-rely high, and is usually passed along to the customer in the price items.

But the trade-off value to the customer is the ability to select from a wide variety of jewelry pieces featuring many ' gemstones.

Marketing of Gemstones

With the exception of diamond, there is no standard pattern in the gem trade, or for any particular type of stone. The flow of rough and cut material may change rapidly with market conditions.

The grading of gem material is a major factor in sales on all levels. vote all the material, rough or cut, from any particular source is of the same quality.

The ability of a merchant to accurately appraise the market value of a parcel of stones determines his profit or loss.

The range value of finished stones, even from a single parcel of rough, can be enormous.Large stones are proportionally far more valuable, per carat, than smaller gems, even of the same quality.

A major role in the jewelry industry is played by the manufacturing jeweler. Seldom encountered at the retail level, this specialist acquires loose gems and sets them in gold and platinum settings, often with small diamonds. Other manufacturers deal only in metal items, such as charms and bracelets. Still others manufacture castings of various jewelry items, in which stones may be set.

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